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Cost of Goods

Analyze and optimize your menu performance

COG Benchmarking

Analyze and optimize your Cost of Goods (COG) with our three-step approach

Supplier Price Comparison

Compare your current supplier prices with market averages and find opportunities to reduce costs

Tequila (750ml)

Spirits

Current: Premium Spirits

Current Price

$28.99

Average Price

$26.50

Lowest Price

$22.99

Wholesale Liquors

Save $6.00 per unit

Triple Sec (750ml)

Spirits

Current: Premium Spirits

Current Price

$18.99

Average Price

$17.25

Lowest Price

$15.49

Discount Liquors

Save $3.50 per unit

Fresh Limes (kg)

Produce

Current: Local Produce

Current Price

$4.99

Average Price

$4.25

Lowest Price

$3.49

Wholesale Market

Save $1.50 per unit

Agave Syrup (750ml)

Sweeteners

Current: Gourmet Supplies

Current Price

$9.99

Average Price

$8.75

Lowest Price

$7.49

Bulk Foods

Save $2.50 per unit

Average Check Size

$42.50

↑ 8% vs last month

Profit Margin

68%

↑ 5% vs last month

Beverage Cost %

22.5%

↓ 1.8% vs last month

Menu Matrix

Gross Profit %

Popularity

Puzzles
High Profit · Low Popularity

Stars
High Profit · High Popularity

Dogs
Low Profit · Low Popularity

Plowhorses
Low Profit · High Popularity

Margarita
Popularity: 3.2
Profit: 65%

Negroni
Popularity: 2.8
Profit: 78%

Old Fashioned
Popularity: 3.5
Profit: 62%

Espresso Martini
Popularity: 3.8
Profit: 80%

Mojito
Popularity: 3.6
Profit: 72%

Aperol Spritz
Popularity: 2.5
Profit: 85%

Whiskey Sour
Popularity: 1.8
Profit: 68%

Cosmopolitan
Popularity: 1.2
Profit: 45%

Margarita

Negroni

Old Fashioned

Espresso Martini

Mojito

Aperol Spritz

Whiskey Sour

Cosmopolitan

Margarita

$12

Ingredients: Tequila, Triple Sec, Lime Juice, Salt

Popularity: 3.2/4

Profit: 65%

Note: House favorite

Action: Investigate

Negroni

$14

Ingredients: Gin, Campari, Sweet Vermouth

Popularity: 2.8/4

Profit: 78%

Note: Classic Italian aperitif

Action: Promote

Old Fashioned

$13

Ingredients: Bourbon, Sugar, Angostura Bitters

Popularity: 3.5/4

Profit: 62%

Note: Traditional recipe

Action: Urgent

Espresso Martini

$15

Ingredients: Vodka, Coffee Liqueur, Espresso

Popularity: 3.8/4

Profit: 80%

Note: Made with fresh espresso

Action: Promote

Mojito

$11

Ingredients: White Rum, Mint, Lime, Sugar, Soda

Popularity: 3.6/4

Profit: 72%

Note: Refreshing summer drink

Action: Promote

Aperol Spritz

$13

Ingredients: Aperol, Prosecco, Soda Water

Popularity: 2.5/4

Profit: 85%

Note: Perfect for happy hour

Action: Promote

Whiskey Sour

$12

Ingredients: Bourbon, Lemon Juice, Simple Syrup

Popularity: 1.8/4

Profit: 68%

Note: With egg white

Action: Investigate

Cosmopolitan

$13

Ingredients: Vodka, Triple Sec, Cranberry Juice, Lime

Popularity: 1.2/4

Profit: 45%

Note: 90s classic

Action: Urgent

Product Sales Over Time

$1,200$900$600$300$0

Apr 1Apr 8Apr 15Apr 22Apr 29

Budweiser 12oz

Menu Benchmarking

Sales Price

Your Price$12.00

Average Price$11.50

Highest Price$14.00

Your price is 4% higher than average

Supplier Price

Your Price$5.00

Average Price$4.25

Lowest Price$4.00

You are paying 18% more than average

Recommendations

Promote Espresso Martini - 80% margin

Sales dropped 15% last week. Run a promotion.

Heineken variance 6% higher than average. Review stock control.