Menu Engineering
Analyze and optimize your menu performance
Average Check Size
$42.50
↑ 8% vs last month
Profit Margin
68%
↑ 5% vs last month
Beverage Cost %
22.5%
↓ 1.8% vs last month
Sales Popularity vs Profitability
Gross Profit %
Popularity
Low Popularity, High Profit
High Popularity, High Profit
Low Popularity, Low Profit
High Popularity, Low Profit
Margarita
Popularity: 3.2
Profit: 65%
Popularity: 3.2
Profit: 65%
Negroni
Popularity: 2.8
Profit: 78%
Popularity: 2.8
Profit: 78%
Old Fashioned
Popularity: 3.5
Profit: 62%
Popularity: 3.5
Profit: 62%
Espresso Martini
Popularity: 3.8
Profit: 80%
Popularity: 3.8
Profit: 80%
Mojito
Popularity: 3.6
Profit: 72%
Popularity: 3.6
Profit: 72%
Aperol Spritz
Popularity: 2.5
Profit: 85%
Popularity: 2.5
Profit: 85%
Whiskey Sour
Popularity: 1.8
Profit: 68%
Popularity: 1.8
Profit: 68%
Cosmopolitan
Popularity: 1.2
Profit: 45%
Popularity: 1.2
Profit: 45%
Margarita
Negroni
Old Fashioned
Espresso Martini
Mojito
Aperol Spritz
Whiskey Sour
Cosmopolitan
Margarita
Ingredients: Tequila, Triple Sec, Lime Juice, Salt
Popularity: 3.2/4
Profit: 65%
Note: House favorite
Action: Investigate
Negroni
Ingredients: Gin, Campari, Sweet Vermouth
Popularity: 2.8/4
Profit: 78%
Note: Classic Italian aperitif
Action: Promote
Old Fashioned
Ingredients: Bourbon, Sugar, Angostura Bitters
Popularity: 3.5/4
Profit: 62%
Note: Traditional recipe
Action: Urgent
Espresso Martini
Ingredients: Vodka, Coffee Liqueur, Espresso
Popularity: 3.8/4
Profit: 80%
Note: Made with fresh espresso
Action: Promote
Mojito
Ingredients: White Rum, Mint, Lime, Sugar, Soda
Popularity: 3.6/4
Profit: 72%
Note: Refreshing summer drink
Action: Promote
Aperol Spritz
Ingredients: Aperol, Prosecco, Soda Water
Popularity: 2.5/4
Profit: 85%
Note: Perfect for happy hour
Action: Promote
Whiskey Sour
Ingredients: Bourbon, Lemon Juice, Simple Syrup
Popularity: 1.8/4
Profit: 68%
Note: With egg white
Action: Investigate
Cosmopolitan
Ingredients: Vodka, Triple Sec, Cranberry Juice, Lime
Popularity: 1.2/4
Profit: 45%
Note: 90s classic
Action: Urgent
Product Sales Over Time
$1,200$900$600$300$0
Apr 1Apr 8Apr 15Apr 22Apr 29
Budweiser 12oz
COG Benchmarking
Sales Price
Your Price$12.00
Average Price$11.50
Highest Price$14.00
Your price is 4% higher than average
Supplier Price
Your Price$5.00
Average Price$4.25
Lowest Price$4.00
You are paying 18% more than average
Recommendations
Promote Espresso Martini - 80% margin
Sales dropped 15% last week. Run a promotion.
Heineken variance 6% higher than average. Review stock control.